WHAT IS GRANTSMANSHIP?
- The process of initiating, developing and stewarding relationships with grant makers
- Project development, proposal development, and the right funder match are key to successful grantsmanship
- Grantsmanship is a unique intersection between your organization’s mission and how you live it out.
- Grantsmanship is often the ONLY place where an organization is called to explain the who, what, where, when and how of the work being done to accomplish its mission.
- Not just about funding, opportunity to strengthen organization
WHAT PROPOSALS ARE:
- A tool for conveying detailed information about a proposed project to a funder for grant consideration
- A response to a funder’s application process
- Expression of your case for support around a specific program or project
WHAT PROPOSALS ARE NOT:
- NOT grants—We write proposals to receive grants from funders giving away money
- NOT easy and simplistic
- NOT guarantees. The best projects can have the best proposals and still receive funding.
- NOT a quick source of funding
- NOT a good source of long-term fiscal health
WHAT IS PROJECT DEVELOPMENT?
- A plan describing the need for funding, resources required, activities planned and outcomes expected among people served
- A necessary step to be ready for successful proposal development
- Part of developing your organization’s case for support
BUILDING YOUR CASE FOR SUPPORT
- Why should anyone support us?
- What problem are we addressing?
- Why does the problem need to be solved?
- What do we do to solve the problem?
- What is the impact that results from solving the problem?
CASE AND IMPACT
- Impact is the fundamental change or long-term outcome you desire in the population, communities or systems you serve as a result of your program activities
- Your impact should be a fulfillment of some aspect of your organizational mission
- The goal of sustainability is being around long enough to create impact
COMMUNICATION “RUTS”
- Many organizations focus on what they need instead of what they do well when communicating with donors
- Most organizations prioritize the urgent over the important because of the nature of their work—this is a comfort zone that is hard to break
- Often the only information organizations have to share about programs is output data—things they can count that are evidence of services provided
- But outputs don’t translate to impact, unless we connect the dots
- REMEMBER—people (donors and funders) become involved in organizations to make a difference—constant need-based communication doesn’t tell funders how they are making a difference
RESEARCHING AND EVALUATING A FUNDING SOURCE
Pros and Cons of Different Types of Funders:
- Foundations: Private or Family (Independent), Community, Corporate, Operating, Donor Advised Funds
- Corporations
- Government Agencies
- Hospitals with community grantmaking opportunities
- Individuals
Find alignment between:
- Type of funding needed/type of funding available (capital, program, operating, capacity building, etc.)
- Fields of interest
- Geographic limitations
- Award size
- Eligibility
- Restrictions/limitations
FOUNDATION PROSPECT RESOURCES
- The Foundation Center/The Foundation Directory Online (foundationcenter.org)
- Council on Foundations (cof.org)
- Guidestar (guidestar.org)
- Grants.gov
- Trade publications (Chronicle of Philanthropy, Education, etc.)
MAKING THE RIGHT FIT WITH THE FUNDING SOURCE
- Project development identifies specific funding needs
- Prospect research identifies potential funders with aligned interests
- Review funder information, giving history, application requirements and deadlines in light of your funding needs
- Narrow down prospects to specific projects for which you can create proposals